The slogan ‘Breakfast of Champions’ can lead to a number of meanings. It had been originally taken from the promotional slogan for the Wheaties brand of breakfast cereal that was known for having prominent sports athletes on its packaging and boasting that they had the product in the morning, suggesting that it really helped them turn out to be winners. It soon became a relatively ironic expression or slang for virtually any food or drink which could be often considered to be unhealthy. This is especially the situation if one consumes it for breakfast or early in the day regularly. By way of example some individuals joke about a morning routine as the Breakfast of Champions is one thing the daily early morning practice of having a few smokes and a couple cups of coffee to acquire the fix of nicotine and caffeine so that you can face your day. For other people it may well mean the regular consumption of a similar breakfast every day, like bacon and eggs. Some suggest that they need their Breakfast of Champions to effectively wake up each morning and to get their bowels going before facing the day ahead.
In contrast to this, the Breakfast of Champions is also a 1973 book also called Goodbye Blue Monday an American author Kurt Vonnegut. The book is set in the fictional city of Midland City and it tells the tale of two lonely, skinny, fairly old white males on a world that was dying. One of these males, Dwayne Hoover, is a Pontiac dealer owns a Burger Chef franchise who will become obsessed with the imaginary works of Kilgore Trout, taking what his science fiction works for a literal truth. As the book begins, Trout goes to Midland City for a convention appearance where he meets Dwayne Hoover and Dwayne is motivated to run amok from there. It really is not that clear from the narrative what the title of the book has to do with the widely used use of the phrase, breakfast of champions.